Tujikuze
Tujikuze portal website
Challenge
Tujikuze needed a clean, trust-building online presence that communicates mission, showcases artisanal product capabilities, and supports orders/partnership inquiries. The site had to present a wide range of production services (bags, crochet, macramé, deadstock transformation, metal engraving, etc.) and make case studies and impact visible to buyers and donors.
Solution
Delivered a modern, content-first site structure that foregrounds Tujikuze’s mission and product capabilities. The homepage and main nav emphasize: Our Offer, Impact, Case Studies, Resources, About and Contact — making it straightforward for buyers and partners to find production options and impact stories. The site highlights materials and craftsmanship and includes a case study entry (e.g., a 105,000 beaded tassels production) to demonstrate scale and reliability.
Execution
- Discovery & content strategy: defined primary audiences (buyers, ethical-fashion partners, donors) and prioritized the content they need (offers, impact, case studies, contact).
- Information architecture: reorganized navigation into clear sections (Our Offer / Impact / Case Studies / Resources / About / Contact).
- CMS & editorial flow: integrated a headless CMS so the team can add portfolio projects and case studies themselves (client-controlled content workflow).
- Visuals & performance: implemented responsive, image-forward templates for product craftsmanship and case studies; optimized assets and page structure for fast rendering and mobile readability.
- Launch & verification: tested contact flows, newsletter signup, and accessibility basics; added donor/credit block per funder requirements.
Results (qualitative + measurable suggestions)
- Clearer buyer journey: production services and ordering/contact info are visually prioritized, reducing friction for B2B buyers.
- Client-controlled portfolio: editorial workflow allows the team to publish new case studies and project galleries without developer intervention.
- Credibility: donor and program credits are visible in the footer, reinforcing trust with institutional partners and buyers.
Key features delivered
- Clear IA: Our Offer / Impact / Case Studies / Resources / About / Contact. Tujikuze
- Headless CMS for client-managed portfolio and resources.
- Responsive, image-led templates for artisan work and materials.
- Newsletter signup and contact flows for orders and inquiries.
- Footer credits and donor acknowledgement block for compliance and transparency. Tujikuze
Google PageSpeed Insights – Mobile Score
Google PageSpeed Insights – Desktop
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